- Business Card
- Sale Signage
A business system designed for an upstart real estate agent.
Part of a comprehensive marketing strategy targeting millennial homebuyers. Deliverables were the standard letterhead, business card and envelope but also included branded real estate signage. Because of the industry and the target demographic, a balanced style was achieved that is professional, but not stuffy—it presents a style that makes this real estate business more accessible to young adults. The system went on to be part of a broader brand guide.